|Wait until you see what's behind the door....|
|It's nice being the meat in a Kopitar-Brown sandwich!|
In the case of the Kings, they're printing thousands of these things, so they're getting a bulk discount and certainly not paying $1 per page. But they are also paying a company to print, assemble and mail the whole thing for them, so the entire package still costs a nice chunk of change.
Why does it matter what it costs? Because everything that is part of the Kings costs of doing business means someone needs to pay for it. And one way to recoup the cost of expenses is raising ticket prices.
So as much as I enjoy getting fun mail like this, if given the option to do everything electronically and NOT see an increase in my ticket prices, I'd choose that option. Because at the end of the day, my decision to purchase season tickets is ultimately dictated by the product on the ice, not the one in my mailbox.
GO KINGS GO!